Humanizing
business decisions
We are a boutique research, strategy and branding consultancy.
As researchers-strategists we experience different realities, delve into the contours that permeate each business and translate complex scenarios in an uncomplicated and purposeful way.
Humanizing business decisions
We are a boutique research, strategy and branding consultancy.
As researchers-strategists we experience different realities, delve into the contours that permeate each business and translate complex scenarios in an uncomplicated and purposeful way.
Our essence is exploratory
Regardless of the final output, our starting point will always be the same: investigate the contexts that impact your brand.
We map behavioral movements, the category’s history and the factors that gave rise to the project’s demand in order to find targeted answers for each client’s unique profile.
Regardless of the final output, our starting point will always be the same: investigate the contexts that impact your brand.
We map behavioral movements, the category’s history and the factors that gave rise to the project’s demand in order to find targeted answers for each client’s unique profile.
Our essence allows us to customize the process for each challenge and reach outputs that deliver sensitivity, depth and applicability.
We decode contexts, organize learnings and support business decisions
We direct actions and communications that stem from the link that connects the moment of the brand, category and people
We reveal the essence and role of the brand in culture
Outputs
Outputs
We decode contexts, organize learnings and support business decisions
We direct actions and communications that stem from the link that connects the moment of the brand, category and people
We reveal the essence and role of the brand in culture
Clients
Our business model is designed to serve major brands and work on a selected number of projects at a time to ensure delivery excellence.
..
Clients
Our business model is designed to serve major brands and work on a selected number of projects at a time to ensure delivery excellence.
What some of our customers are saying
Our team
We emerged in early 2021 as a result of the sum of more than 13 years of experience of our founders.
Today, we are a team made up of full-time professionals and talents who are plugged into our structure according to the needs of each project. From designers, copywriters and recruiters to other researchers or strategists with similar values and excellence in delivery. We believe that people with different backgrounds help freshen perspectives and bring us further.
Our team
We emerged in early 2021 as a result of the sum of more than 13 years of experience of our founders.
Today, we are a team made up of full-time professionals and talents who are plugged into our structure according to the needs of each project. From designers, copywriters and recruiters to other researchers or strategists with similar values and excellence in delivery. We believe that people with different backgrounds help freshen perspectives and bring us further.
Mariana Marinho
Co-founder, Strategy and Research Director
Advertiser graduated from UFF, with a specialization in Strategic Planning from ESCS in Lisbon and a postgraduate degree in Youth Psychosociology and Public Policies from FESPSP. She has accumulated experience working with clients, in agencies and consultancies. Her more recent roles include being part of the strategy team at BOX1824 and ALMAPBBDO.
With more than 13 years of experience, she has led several qualitative and quantitative studies, helping companies such as Itaú, Vivo, GNT, J & J, Grendene, Spotify and Youtube to establish a greater connection with people. Among several projects, she helped revise the sustainability strategy in light of the purpose of a large company; understand the meanings of the new feminine and develop a manual to encourage women to run for political office.
Bruno Soares
Co-founder, Strategy and Research Director
In his more than 13 years of experience, he became a specialist in consumer behavior and strategy and joined the team of companies such as GREY, Box1824 and Ambev. He holds a degree in Advertising from UFF, with a specialization in Strategic Planning from ESCS Lisbon and Miami Ad School RJ, a postgraduate degree in Sociopsychology from FESPSP and a qualification in Digital Product Leadership from TERA.
Throughout his career, he has led national and international projects for large companies such as AB InBev, Netflix, Nike, Globo, Vivo, Fiat, Porto and Ipiranga. Revealing the new “American Dream”, launching the first global campaign for a major streaming platform and creating the brand book for one of the main premium beer brands in the country, were some of the challenges he has already helped to solve.
Mariana Marinho
Co-founder, Strategy and Research Director
Advertiser graduated from UFF, with a specialization in Strategic Planning from ESCS in Lisbon and a postgraduate degree in Youth Psychosociology and Public Policies from FESPSP. She has accumulated experience working with clients, in agencies and consultancies. Her more recent roles include being part of the strategy team at BOX1824 and ALMAPBBDO.
With more than 13 years of experience, she has led several qualitative and quantitative studies, helping companies such as Itaú, Vivo, GNT, J & J, Grendene, Spotify and Youtube to establish a greater connection with people. Among several projects, she helped revise the sustainability strategy in light of the purpose of a large company, understand the meanings of the new feminine and develop a manual to encourage women to run for political office.
Bruno Soares
Co-founder, Strategy and Research Director
In his more than 13 years of experience, he became a specialist in consumer behavior and strategy and joined the team of companies such as GREY, Box1824 and Ambev. He holds a degree in Advertising from UFF, with a specialization in Strategic Planning from ESCS Lisbon and Miami Ad School RJ, a postgraduate degree in Sociopsychology from FESPSP and a qualification in Digital Product Leadership from TERA.
Throughout his career, he has led national and international projects for large companies such as AB InBev, Netflix, Nike, Globo, Vivo, Fiat, Porto and Ipiranga. Revealing the new “American Dream”, launching the first global campaign for a major streaming platform and creating the brand book for one of the main premium beer brands in the country, were some of the challenges he has already helped to solve.
Rafaela Cândido
Research and Strategy Analyst
A graduated journalist, Rafaela is a post-graduate student in Cultural Anthropology at PUCPR. For over 10 years in the communication market, she has worked in advertising agencies and contemporary art institutions. She was part of the strategy team at Think Eva, one of the main social innovation consultancies in Brazil focused on gender and intersections, working on projects for the technology, beverage, beauty and entertainment sectors.
In recent years, she has worked as a strategist in the areas of branding and communication, project management and research. She transits through the areas of documentary photography and photojournalism. In 2021, she won the Odette Costa award, granted by the Secretariat of Culture of Araçatuba, in the visual arts category for the photographic record of the show “Paubrasília”, Cia3 de Teatro.
Rafaela Cândido
Research and Strategy Analyst
A graduated journalist, Rafaela is a post-graduate student in Cultural Anthropology at PUCPR. For over 10 years in the communication market, she has worked in advertising agencies and contemporary art institutions. She was part of the strategy team at Think Eva, one of the main social innovation consultancies in Brazil focused on gender and intersections, working on projects for the technology, beverage, beauty and entertainment sectors.
In recent years, she has worked as a strategist in the areas of branding and communication, project management and research. She transits through the areas of documentary photography and photojournalism. In 2021, she won the Odette Costa award, granted by the Secretariat of Culture of Araçatuba, in the visual arts category for the photographic record of the show “Paubrasília”, Cia3 de Teatro.
Do you have any
challenges to solve?
Let’s talk!
Do you have any challenges to solve?
Let’s talk!
formulario de contato (Ingles)
-
bruno@colaborainsights.com
mariana@colaborainsights.com - (11) 99406-7475 | (11) 98915-6267
- We were born and operate in the cloud
We don’t have a physical address, we are everywhere. This allows us to expand our activities and professional connections to different regions of the country and the world.
We value face-to-face exchanges as much as online. For us, each format has its function in view of the particularities of each project and client. That’s why we have our meeting point: São Paulo.
