Colabora Insights is an invitation to work together towards a common goal between brands and people
We believe that the best way to transform problems into solutions comes through diversity, from the minds of those who are both inside and outside the day-to-day business.Â
Colabora Insights is an invitation to work together towards a common goal between brands and people
We believe that the best way to transform problems into solutions comes through diversity, from the minds of those who are both inside and outside the day-to-day business.Â
How
we collaborate
Regardless of the size and scope of your challenge, we are specialized in organizing contexts, finding non-obvious answers and perspectives and clearing paths for companies to really face what they have to change, adapt to or enhance. For this, we combine our greatest skills:
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Sensitivity
Understanding people’s behavior goes beyond listening to what they say. We analyze their feelings, question the contradictions between speech and action, and constantly exercise our empathy to experience different realities from the point of view of those who live them.
Depth
We delve into the social, cultural and market contexts that impact each project with the same intensity that we analyze the specific demands of each business. Understanding the contours that permeate each challenge is essential to outline the best solution path.
Applicability
We translate our insights into applicable answers and solutions for each client profile. Equally important to having a good diagnosis is knowing what to do with everything we learn.
How
we
collaborate
Regardless of the size and scope of your challenge, we are specialized in organizing contexts, finding non-obvious answers and perspectives and clearing paths for companies to really face what they have to change, adapt to or enhance. For this, we combine our greatest skills:
- Sensitivity
Understanding people’s behavior goes beyond listening to what they say. We analyze their feelings, question the contradictions between speech and action, and constantly exercise our empathy to experience different realities from the point of view of those who live them.
- Depth
- Applicability
We translate our insights into applicable answers and solutions for each client profile. Equally important to having a good diagnosis is knowing what to do with everything we learn.
What
we do
What
we do
At Colabora, your business challenge becomes ours
We apply our exploratory essence on three fronts:
Do you have questions you don’t know how to answer? Or solutions that you don’t know will work? Then our starting point begins here.
Possible outputs:
- Behavioral studies
- Trend reports
- Consumer journeys
- Pre-testing products, services and campaigns
- Brand audits
Do you have questions you don’t know how to answer? Or solutions that you don’t know will work? Then our starting point begins here.
Possible outputs:
- Behavioral studies
- Trend reports
- Consumer journeys
- Pre-testing products, services and campaigns
- Brand audits
Does the company need to act, but doesn’t know where to start, or which direction to go? It’s time to create a strategic plan!
Possible outputs:
- Business deep dive
- Strategic communication planning
- Online channel strategy
- Storytelling
Does the company need to act, but doesn’t know where to start, or which direction to go? It’s time to create a strategic plan!
Possible outputs:
- Business deep dive
- Strategic communication planning
- Online channel strategy
- Storytelling
Is the brand losing its power to connect or is the cultural transformation being resisted? It is time to look inward, review strategies and invest in brand management.
Possible outputs:
- Purpose
- Positioning
- Brand Architecture
- Internal culture
Is the brand losing its power to connect or is the cultural transformation being resisted? It is time to look inward, review strategies and invest in brand management.
Possible outputs:
- Purpose
- Positioning
- Brand Architecture
- Internal culture
We combine and apply the most suitable methodologies to answer different challenges
We combine and apply the most suitable methodologies to answer different challenges
-
Neutralization of
existing content - In-depth interviews
- Focus groups
- Online Communities
- Field Research
- Desk and Trend Research
- Workshops
- Desk and Trend Research
- Social Listening
-
Semiotic and
socio-historical analysis - Online Surveys
Where we already collaborate
Where we already collaborate
