B2B: What image and impact does my company have in the eyes of other businesses?

If the focus of your business is on the B2B public, understanding how your company’s image is performing, the public’s level of repertoire on available offers and, above all, the pain points of the main purchase decision makers, makes all the difference when it comes to tracing the action plans. It is a type of knowledge that impacts not only the creation of products or communication solutions. It guides and enhances the performance of different areas of the business: from prospecting, customer relations to innovation, identifying opportunities based on market and/or service gaps.

In this project, we were invited to make a major diagnosis of the business from two perspectives: internal and external. We started with a deep immersion in the day-to-day of the company, talking to key people and studying the different profiles of services offered.

After mapping the internal vision of the company, we delved into the external one so that it was possible to compare them. Through in-depth conversations with the people responsible for contracting the service at the companies, we drew a clear picture of the company’s relationship and image with its current and potential customers from different categories.

By creating an intersection between the two visions, we identify the company’s differentials, opportunities and weaknesses, mapping the origins of the detractors of its reputation. A diagnosis that allowed us to develop recommendations for the company to continue preserving and strengthening its relationship with current customers, evolve its products, as well as to remove barriers that could block new partnerships.