Reflections test 4
test of post 4
Behavioral studies
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Brand archt. in a moment of expansion
What is the best brand architecture path in view of the accelerated growth of new segments within the company? As much as there are great base models of brand architecture (e.g. Branded House, Sub-Brands, House of Brands), in practice, the decisions to be taken tend to go through layers and variables that are more complex …
Bringing the brand purpose to life
Opportunity map that inspires actions which bring brand purpose to life Creating or reframing the essence of a brand is a very interesting and challenging job, but it is not enough to simply reveal this essence. You have to bring your purpose to life. In this project, after an internal dive into the moment of …
Intergenerational Conceptual Territories
Map of communication concepts and territories that connects the essence of the business with cross-generational truths. Creating a campaign capable of deeply connecting with its consumers involves empathetic listening and careful analysis to understand their needs, expectations and, of course, how they perceive and relate to the brand. In this project, our challenge was to …
Always Relevant Content Plan
Always Relevant online content journey: stories that connect with the audience and highlight the brand’s purpose. In a connected society, it is natural and extremely important for brands to be present online. Therefore, it is common to see brands investing in an “always on” content strategy. They share their campaigns, follow trends and communicate new …
B2B Image
B2B: What image and impact does my company have in the eyes of other businesses? If the focus of your business is on the B2B public, understanding how your company’s image is performing, the public’s level of repertoire on available offers and, above all, the pain points of the main purchase decision makers, makes all …
